rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Why marketing to women doesn't work
    sub title: using market segmentation to understand consumer needs
  name:
    name part: Darroch, Jenny
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Ebook Library
  name:
    name part: Palgrave Connect (Online service)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xxii, 231 pages)
  abstract: "Women are now seen as the largest, most lucrative and most active market of all. Increasingly, organizations are fine-tuning their marketing strategies to better reach women, yet they continue to target them incorrectly, which risks alienating both their female and male customers. This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Practical and well-researched, it provides deep insights into the principles of market segmentation, and recommends a new approach that thoroughly examines the issue of human needs, regardless of gender, in order to properly target and effectively reach female customers. "--
  table of contents: Introduction -- PART I: DIFFERENCES BETWEEN MEN AND WOMEN -- 1. Demographic Differences Between Men and Women -- 2. Psychographic and Behavioral Differences Between Men and Women -- PART II: MARKET SEGMENTATION THEORY AND PRACTICE -- 3. An Introduction To Market Segmentation Theory and Practice -- 4. Understanding Our Products -- 5. Understanding Our Customers -- 6. The Bridge -- 7. Ansoff's Growth Matrix ₆ In Detail -- 8. The Problems-SolutionsTM Framework -- PART III: MARKETING TO WOMEN -- 9. How to More Effectively Market to Women -- 10. Masculine and Feminine -- 11. Conclusions --.
  note: Jenny Darroch.
  note: Includes bibliographical references and index.
  subject:
    topic: Women consumers
  subject:
    topic: Market segmentation
  subject:
    topic: Marketing
    topic: Psychological aspects
  subject:
    topic: Marketing
    topic: Sex differerences
  subject:
    topic: BUSINESS & ECONOMICS / Advertising & Promotion
  subject:
    topic: BUSINESS & ECONOMICS / Marketing / General
  subject:
    topic: BUSINESS & ECONOMICS / Marketing / Multilevel
  subject:
    topic: BUSINESS & ECONOMICS / Marketing / Research
  classification: HF5415.332.W66 D37 2014eb
  classification: 658.8/02
  related item:
    title info:
      title: Why marketing to women doesn't work
    name:
      name part: Darroch, Jenny.
    identifier: (DLC) 2014019993
    identifier: (OCoLC)872408800
  identifier: 9781137358172 (electronic bk.)
  identifier: 1137358173 (electronic bk.)
  identifier: 696153 Palgrave Macmillan
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: UKPGM
    record creation date: 140620
    record change date: 20250816204756.8
    record identifier: in00003517898
    language of cataloging:
      language term: eng