APA (7th ed.) Citation

Darroch, J. (2014). Why marketing to women doesn't work: Using market segmentation to understand consumer needs. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Darroch, Jenny. Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs. Basingstoke, Hampshire: Palgrave Macmillan, 2014.

MLA (9th ed.) Citation

Darroch, Jenny. Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs. Palgrave Macmillan, 2014.