Power, diversity and public relations /

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed th...

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Bibliographic Details
Main Author:	Edwards, Lee (Lee M. S.)
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	London : Routledge, 2015.
Series:	Routledge new directions in public relations and communication research.
Subjects:	Public relations > Social aspects. Public relations personnel. Minorities. Electronic books. BUSINESS & ECONOMICS / Advertising & Promotion.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

1 Introduction; 2 Historical context: empire, racism and public relations; 3 Constructing PR practice: legitimacy, jurisdiction and the erasure of social inequity; 4 Constructing competence: client, capital and embodiment; 5 Strategies of resistance: intersectional identities as a source of critique; 6 Successful marginality: managing occupational identity; 7 Occupational power, diversity and public relations; Notes; References; Index