Models of scenario building and planning : facing uncertainty and complexity /

"Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. Importance is given to the analysis of the competitors' behaviour. If Models of Scenario Building Planning (MSBP) is there to serve strategy, it should consider with the utmost ca...

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Bibliographic Details
Main Author:	Martelli, Antonio (Author)
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	New York : Palgrave Macmillan, 2014.
Series:	Bocconi on management series.
Subjects:	Strategic planning. Decision making. Industrial management. BUSINESS & ECONOMICS / Decision-Making & Problem Solving. BUSINESS & ECONOMICS / Development / Business Development. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Strategic Planning. BUSINESS & ECONOMICS / Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

1. Why Scenario Planning?
2. The Missions of Scenarios
3. The Fundamentals of Environmental Analysis
4. Information, Intelligence and Competitive Intelligence
5. The Principles of Scenario Building
6. From Scenario Building to Scenario Planning: a) Intuitive Logic and Trend Impact Analysis
7. From Scenario Building to Scenario Planning: b) Cross Impact Analysis and Morphological Analysis
8. Scenario Planning, Strategies and Mental Models
9. Scenarios in Decision Making
10. Scenarios and the Organisation.