Cases on strategic social media utilization in the nonprofit sector /

Bibliographic Details
Other Authors:	Asencio, Hugo, 1983- (Editor), Sun, Rui, 1975- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2015]
Subjects:	Communication in organizations. Nonprofit organizations > Management. Nonprofit organizations > Marketing. Social media. Brand ambassadors Civic engagement Civil society organizations Friend raising Microblogging Online engagement Peer-to-peer fundraising Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Social media in crisis: how social media created a NPO and relief during a wildfire crisis / Lauren Bacon Brengarth, Edin Mujkic, Meg A. Millar
Peer-to-peer fundraising success: Paws With A Cause® / Samantha Adler, Heather Carpenter
Social media as a tool for nonprofit advocacy and civic engagement: a case study of Blue Star families / David Chapman, Katrina Miller-Stevens, John C. Morris, Brendan O'Hallarn
Microblogging (Weibo) and environmental nonprofit organizations in China: the case of urban air pollution monitoring campaign / Liang Ma, Zhibin Zhang
Cat videos for a cause: a nonprofit social media marketing case study of the Central Brevard Humane Society / Gayla Schaefer, Leigh Nanney Hersey
Creating brand ambassadors: strategic online engagement in a nonprofit association / Erin K. Nemenoff, Julia Schenk
Aligning the virtual with the physical: social media, strategy, and arts and gardens / Georgette E. Dumont
Developing social media policies: a team learning approach / Jennifer Amanda Jones
Social media and civil society organizations (CSOS): transformed challenges for governance / Kari Steen-Johnsen, Bernard Enjolras
Enhancing organizational capacity through the use of social media / Rui Sun, Hugo Asencio, Julie Reid
Friend raising: how the United Way of Chester County uses social media to drive change / Allison Turner, Kelsey Mattson.