Cases on strategic social media utilization in the nonprofit sector /

Bibliographic Details
Other Authors:	Asencio, Hugo, 1983- (Editor), Sun, Rui, 1975- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2015]
Subjects:	Communication in organizations. Nonprofit organizations > Management. Nonprofit organizations > Marketing. Social media. Brand ambassadors Civic engagement Civil society organizations Friend raising Microblogging Online engagement Peer-to-peer fundraising Electronic books.
Online Access:	Connect to the full text of this electronic book

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