http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Cases on strategic social media utilization in the nonprofit sector
1 online resource (375 pages) : illustrations.
"This book brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations"--Provided by publisher.
Social media in crisis: how social media created a NPO and relief during a wildfire crisis / Lauren Bacon Brengarth, Edin Mujkic, Meg A. Millar -- Peer-to-peer fundraising success: Paws With A Cause® / Samantha Adler, Heather Carpenter -- Social media as a tool for nonprofit advocacy and civic engagement: a case study of Blue Star families / David Chapman, Katrina Miller-Stevens, John C. Morris, Brendan O'Hallarn -- Microblogging (Weibo) and environmental nonprofit organizations in China: the case of urban air pollution monitoring campaign / Liang Ma, Zhibin Zhang -- Cat videos for a cause: a nonprofit social media marketing case study of the Central Brevard Humane Society / Gayla Schaefer, Leigh Nanney Hersey -- Creating brand ambassadors: strategic online engagement in a nonprofit association / Erin K. Nemenoff, Julia Schenk -- Aligning the virtual with the physical: social media, strategy, and arts and gardens / Georgette E. Dumont -- Developing social media policies: a team learning approach / Jennifer Amanda Jones -- Social media and civil society organizations (CSOS): transformed challenges for governance / Kari Steen-Johnsen, Bernard Enjolras -- Enhancing organizational capacity through the use of social media / Rui Sun, Hugo Asencio, Julie Reid -- Friend raising: how the United Way of Chester County uses social media to drive change / Allison Turner, Kelsey Mattson.
Includes bibliographical references and index.