rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Cases on strategic social media utilization in the nonprofit sector
  name:
    name part: Asencio, Hugo
    name part: 1983-
    role:
      role term: editor.
  name:
    name part: Sun, Rui
    name part: 1975-
    role:
      role term: editor.
  name:
    name part: IGI Global
    role:
      role term: publisher.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2015
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource (375 pages) : illustrations.
  abstract: "This book brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations"--Provided by publisher.
  table of contents: Social media in crisis: how social media created a NPO and relief during a wildfire crisis / Lauren Bacon Brengarth, Edin Mujkic, Meg A. Millar -- Peer-to-peer fundraising success: Paws With A Cause® / Samantha Adler, Heather Carpenter -- Social media as a tool for nonprofit advocacy and civic engagement: a case study of Blue Star families / David Chapman, Katrina Miller-Stevens, John C. Morris, Brendan O'Hallarn -- Microblogging (Weibo) and environmental nonprofit organizations in China: the case of urban air pollution monitoring campaign / Liang Ma, Zhibin Zhang -- Cat videos for a cause: a nonprofit social media marketing case study of the Central Brevard Humane Society / Gayla Schaefer, Leigh Nanney Hersey -- Creating brand ambassadors: strategic online engagement in a nonprofit association / Erin K. Nemenoff, Julia Schenk -- Aligning the virtual with the physical: social media, strategy, and arts and gardens / Georgette E. Dumont -- Developing social media policies: a team learning approach / Jennifer Amanda Jones -- Social media and civil society organizations (CSOS): transformed challenges for governance / Kari Steen-Johnsen, Bernard Enjolras -- Enhancing organizational capacity through the use of social media / Rui Sun, Hugo Asencio, Julie Reid -- Friend raising: how the United Way of Chester County uses social media to drive change / Allison Turner, Kelsey Mattson.
  target audience: specialized
  note: Hugo Asencio and Rui Sun, editors.
  note: Includes bibliographical references and index.
  subject:
    topic: Communication in organizations
  subject:
    topic: Nonprofit organizations
    topic: Management
  subject:
    topic: Nonprofit organizations
    topic: Marketing
  subject:
    topic: Social media
  subject:
    topic: Brand ambassadors
  subject:
    topic: Civic engagement
  subject:
    topic: Civil society organizations
  subject:
    topic: Friend raising
  subject:
    topic: Microblogging
  subject:
    topic: Online engagement
  subject:
    topic: Peer-to-peer fundraising
  classification: HD62.6 .C375 2015eb
  classification: 658.8/72
  related item:
    identifier: (DLC) 2014050231
  identifier: 1466681896
  identifier: 9781466681897
  identifier: 9781466681880
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: IGIGL
    record creation date: 150314
    record change date: 20210304101340.0
    record identifier: in00003516752
    language of cataloging:
      language term: eng