Cases on strategic social media utilization in the nonprofit sector /

Bibliographic Details
Other Authors:	Asencio, Hugo, 1983- (Editor), Sun, Rui, 1975- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2015]
Subjects:	Communication in organizations. Nonprofit organizations > Management. Nonprofit organizations > Marketing. Social media. Brand ambassadors Civic engagement Civil society organizations Friend raising Microblogging Online engagement Peer-to-peer fundraising Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Abstract:	"This book brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations"--Provided by publisher.
Physical Description:	1 online resource (375 pages) : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	1466681896 9781466681897
DOI:	10.4018/978-1-4666-8188-0