Humanizing big data : marketing at the meeting of data, social science and consumer insight /

Bibliographic Details
Main Author:	Strong, Colin (Business writer)
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2015.
Subjects:	Marketing > Data processing. Internet advertising. Customer relations > Management. Marketing research. Big data. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
ISBN:	074947212X (electronic bk.) 9780749472122 (electronic bk.)