Brand psychology : consumer perceptions, corporate reputations /

Bibliographic Details
Main Author:	Gabay, J. Jonathan
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2015.
Subjects:	Branding (Marketing) > Psychological aspects. Brand name products > Psychological aspects. Customer loyalty. Corporate image. Electronic books.
Online Access:	Connect to the full text of this electronic book