Marketing value metrics : a new metrics model to measure marketing effectiveness /

Bibliographic Details
Main Authors:	McDonald, Malcolm (Author), Mouncey, Peter (Author), Maklan, Stan (Author)
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	London, England ; Philadelphia, Pennsylvania ; New Delhi, India : Kogan Page, 2014.
Edition:	[Second edition].
Subjects:	Marketing > Management. Marketing > Cost effectiveness. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource (328 pages) : illustrations
Bibliography:	Includes bibliographical references at the end of each chapters and index.
ISBN:	9780749468989 (e-book)