APA (7th ed.) Citation

McDonald, M., Mouncey, P., & Maklan, S. (2014). Marketing value metrics: A new metrics model to measure marketing effectiveness ([Second edition].). Kogan Page.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, Peter Mouncey, and Stan Maklan. Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness. [Second edition]. London, England ; Philadelphia, Pennsylvania ; New Delhi, India: Kogan Page, 2014.

MLA (9th ed.) Citation

McDonald, Malcolm, et al. Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness. [Second edition]. Kogan Page, 2014.