Cover Image

Understanding digital marketing : marketing strategies for engaging the digital generation /

Show other versions (4)

The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email market...

Full description

Bibliographic Details
Main Author:	Ryan, Damian
Format:	Book
Language:	English
Published:	London ; Philadelphia : Kogan Page, [2014]
Edition:	Third edition.
Subjects:	Internet marketing. Social media. Strategic planning. Marketing > Management. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. BUSINESS & ECONOMICS / Advertising & Promotion.

Similar Items

Understanding digital marketing : marketing strategies for engaging the digital generation /
by: Ryan, Damian
Published: (2017)

Contemporary issues in digital marketing /
Published: (2021)

Twitter is not a strategy : rediscovering the art of brand marketing /
by: Doctoroff, Tom
Published: (2014)

Understanding digital marketing : marketing strategies for engaging the digital generation /
by: Ryan, Damian
Published: (2009)

Understanding digital marketing : marketing strategies for engaging the digital generation /
by: Ryan, Damian
Published: (2009)

Understanding digital marketing : marketing strategies for engaging the digital generation /
by: Ryan, Damian
Published: (2012)

Strategies in e-business : positioning and social networking in online markets /
Published: (2013)

Jab, jab, jab, right hook : how to tell your story in a noisy, social world /
by: Vaynerchuk, Gary
Published: (2013)

Digital branding : a complete step-by-step guide to strategy, tactics and measurement /
by: Rowles, Daniel
Published: (2014)

Effectiveness of online marketing campaigns : an investigation into online multichannel and search engine advertising /
by: Klapdor, Sebastian
Published: (2013)

Social Media Audits : Achieving Deep Impact Without Sacrificing the Bottom Line.
by: Gattiker, Urs E.
Published: (2013)

Growth hacker marketing : a primer on the future of PR, marketing, and advertising /
by: Holiday, Ryan
Published: (2014)

Internet marketing and big data exploration /
by: Chaston, Ian
Published: (2015)

Engaging customers using big data : how marketing analytics are transforming business /
by: Sathi, Arvind
Published: (2014)

Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing /
by: Odden, Lee
Published: (2012)

Going social : excite customers, generate buzz, and energize your brand with the power of social media /
by: Goldman, Jeremy
Published: (2013)

Facebook marketing for dummies. /
by: Dunay, Paul
Published: (2010)

Taking down Goliath : digital marketing strategies for beating competitors with 100 times your spending power /
by: Ryan, Kevin M., et al.
Published: (2014)

Targeted : how technology is revolutionizing advertising and the way companies reach consumers /
by: Smith, Mike, 1966-
Published: (2015)

Social media audits : achieving deep impact without sacrificing the bottom line /
by: Gattiker, Urs E.
Published: (2014)

Why marketing to women doesn't work : using market segmentation to understand consumer needs /
by: Darroch, Jenny
Published: (2014)

Marketing in context : setting the scene /
by: Hackley, Christopher E.
Published: (2013)

Social information : gaining competitive and business advantage using social media tools /
by: Brown, Scott, 1964-
Published: (2012)

The digital crown : winning at content on the web /
by: Leibtag, Ahava
Published: (2013)

Mobile magic : the saatchi and saatchi guide to mobile marketing and design /
by: Eslinger, Tom
Published: (2014)

Marketing to the social web : how digital customer communities build your business /
by: Weber, Larry
Published: (2009)

Handbook of marketing strategy /
Published: (2012)

Social media management : persuasion in networked culture /
by: Shields, Ben Ryan
Published: (2017)

Digital relevance : developing marketing content and strategies that drive results /
by: Albee, Ardath
Published: (2015)

All thumbs : mobile marketing that works /
by: Kelley, Michael Dru
Published: (2014)

Social media marketing all-in-one for dummies /
by: Zimmerman, Jan
Published: (2010)

YouTube and video marketing : an hour a day /
by: Jarboe, Greg, 1949-
Published: (2012)

The Constant Contact guide to email marketing /
by: Groves, Eric (Eric S.)
Published: (2009)

The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns /
by: Dushinski, Kim, 1966-
Published: (2012)

Multi-screen marketing : the seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones /
by: Hritzuk, Natasha, et al.
Published: (2014)

Technology distribution channels : understanding and managing channels to market /
by: Dent, Julian, 1957-
Published: (2014)

Youtility : why smart marketing is about help not hype /
by: Baer, Jay, 1969-
Published: (2013)

Tilt : shifting your strategy from products to customers /
by: Dawar, N. (Niraj)
Published: (2013)

Advances in Digital Marketing and eCommerce : Fourth International Conference, 2023 /
Published: (2023)

DigiMarketing : the essential guide to new media & digital marketing /
by: Wertime, Kent
Published: (2008)