Fundraising principles and practice /
This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, c...
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| Format: | eBook |
| Language: | English |
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San Francisco :
Jossey-Bass,
[2010]
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. --From publisher's description. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (xxxiii, 652 pages) : illustrations |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780470609347 (electronic bk.) 0470609346 (electronic bk.) |