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In search of stupidity : over 20 years of high-tech marketing disasters /

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In Search of Stupidity is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly ent...

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Bibliographic Details
Main Author: Chapman, Merrill R., 1953-
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Berkeley, CA : Apress, [2003]
Subjects:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Business failures.
Computer industry > Management.
Computer software industry > Management.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
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by Chapman, Merrill R., 1953-
Published 2003
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