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Bibliographic Details
Main Authors: Pride, William M., 1942- (Author), Ferrell, O. C. (Author)
Format: Book
Language:English
Published: Boston, MA : Cengage Learning, [2016]
Edition:2016 edition.
Subjects:
Marketing > Textbooks.
Description
Item Description:Includes index.
Physical Description:xxxi, 687 pages : color illustrations ; 28 cm
ISBN:9781305631601
1305631609
9781285858340
1285858344