rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: What stays in Vegas
    sub title: the world of personal data - lifeblood of big business - and the end of privacy as we know it
  name:
    name part: Tanner, Adam.
    role:
      role term: creator
  name:
    name part: Ebook Library
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xvii, 316 pages) : illustrations
  abstract: "In What Stays in Vegas, journalist Adam Tanner exposes the greatest threat to privacy today. It's not the NSA, but good-old American companies. Internet giants, leading retailers and other firms are gathering data behind the scenes with little oversight from anyone. "This is the information age, and information is power!" screamed DocuSearch, "America's Premier Resource for Private Investigator Searches & Lookups" in 1996-and they were right. In Las Vegas, no company knows this mantra better than Caesars Entertainment. Despite the fact that its Vegas casinos are decades old and can't boast their rivals' singing gondoliers or fountains exploding in a choreographed dance, many thousands of enthusiastic clients continue to pour through the ever-open doors of Caesars hotels. The secret to the company's success lies in their one unrivaled asset: they are able to track the activities of the overwhelming majority of gamblers who walk in. They know exactly what games we like to play, what foods we enjoy for breakfast, when we prefer to visit, who our favorite hostess might be and exactly how to keep us coming back for more. Caesars' dogged data-gathering methods have been so successful that they grew to become the world's largest casino operator, and they have inspired companies from across industries to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that would make American consumers deeply uncomfortable. Even if you've never set foot in a casino or signed up for an airline's frequent flier program, companies little-known to the public like Acxiom are still gathering information on you at every turn. And there are those, such as PeopleSmart and Instant Checkmate, that will sell your dossier to anyone for cash. The reality is that we live in an age where our personal information is harvested and aggregated whether we like it or not. And it is…
  table of contents: 1: What Happens Here, Stays Here?; 2: A Harvard Professor Comes to Vegas; 3: Loyalty; 4: Casino Data Gathering in Action; 5: A Celebrity, a Private Eye, and a Hit Man; 6: Dossiers on (Virtually) Everyone; 7: Direct Marketing; 8: Recession; 9: The Puzzle of Your Identity; 10: The Hunt for a Mystery Woman; 11: Thousands of Eyes; 12: Mugged; 13: Internet Advertising; 14: Seeking the Goldilocks Balance; 15: New Frontiers in Customer Data; 16: Casino Adventures in Three Cities; 17: Embracing Outside Data; 18: The Not-So-Enriching Business of Privacy; 19: Empowerment
  note: Adam Tanner.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Business intelligence -- United States
  subject:
    topic: Casinos -- Nevada -- Las Vegas -- Customer services -- Case studies
  subject:
    topic: Ceasars Entertainment -- Case studies
  subject:
    topic: Consumer profiling -- United States
  subject:
    topic: Privacy, Right of -- United States
  subject:
    name:
      name part: Caesars Entertainment Corporation
    genre: Case studies
  subject:
    topic: Casinos
    topic: Customer services
    geographic: Nevada
    geographic: Las Vegas
    genre: Case studies
  subject:
    topic: Consumer profiling
    geographic: United States
  subject:
    topic: Business intelligence
    geographic: United States
  subject:
    topic: Privacy, Right of
    geographic: United States
  subject:
    topic: BUSINESS & ECONOMICS / Industries / General
  subject:
    topic: Security
  subject:
    topic: Privacy
  subject:
    topic: Direct
  subject:
    topic: Science & Technology Policy
  classification: HV6711 .T36 2014eb
  classification: 338.7/617950973 338.7617950973
  related item:
    title info:
      title: What Stays in Vegas : The World of Personal Data?Lifeblood of Big Business?and the End of Privacy as We Know It
    name:
      name part: Tanner, Adam
    origin info:
      publisher: New York : PublicAffairs,c2014
  identifier: 9781610394192
  identifier: 1610394194
  identifier: 6090CD13-7C7E-4B3B-AFDD-0FF9D24DB653 OverDrive, Inc.
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: EBLCP
    record creation date: 140712
    record change date: 20250816204330.8
    record identifier: in00003505576
    language of cataloging:
      language term: eng