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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

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Bibliographic Details
Main Authors: Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format: Book
Language:English
Published: Boston, Massachusetts : Harvard Business Review Press, [2015]
Edition:Expanded edition.
Subjects:
New products.
Market segmentation.
Description
Item Description:"With a new preface, fresh chapters, and updated case studies" --Back of jacket.
Physical Description:xxviii, 287 pages : illustrations ; 25 cm
Bibliography:Includes bibliographical references (pages 263-270) and index.
ISBN:9781625274496 (hbk. : alk. paper)
1625274491 (hbk. : alk. paper)