Cover Image

Managing strategic design /

Bibliographic Details
Main Authors: Holland, Ray (Professor of design management) (Author), Lam, Busayawan (Author)
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2014.
Subjects:
Product design.
Product management.
Strategic planning.
Description
Physical Description:xii, 343 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781137325945
1137325941