The semiotics of Che Guevara : affective gateways /
"Alberto Korda's famous photograph of Che Guevara titled the 'Guerrillero Heroico' has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba. This book looks again at this well-known mass-produced image to explore how an image...
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| Format: | Book |
| Language: | English |
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London :
Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc,
2015.
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| Series: | Bloomsbury advances in semiotics.
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| Subjects: | |
| Online Access: | Cover image |
| Summary: | "Alberto Korda's famous photograph of Che Guevara titled the 'Guerrillero Heroico' has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba. This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts. Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures"-- |
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| Physical Description: | xi, 224 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781472505231 1472505239 |