http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 online resource (xxii, 324 pages) : illustrations.
The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires direction in order to understand the changing advances in society. This is the first book to take a futures approach to understanding event management. A systematic and pattern-based understanding is used to determine the likelihood of future events and trends. Using blue skies scenarios to provide a vision of the future of events, not only capturing how the events industry is changing but also important issues that will affect events now as well as the future. Chapters include analysis of sustainability, security, impacts of social media, design at both mega event and community level and review a good range of different types of events from varying geographical regions. A final section captures the contributions of each chapter through the formation of a conceptual map for a future research agenda.
PART 1 Setting the scene: past, present and future; 1 An introduction to the future; 2 Back to the future: analysing history to plan for tomorrow; 3 The forms and functions of planned events: past and future; 4 Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe; PART 2 Contested issues, thoughts and solutions; 5 Scotland in 2025: dependent or independent event nation?; 6 The future power of decision making in community festivals.
7 Industry perceptions of events futures; 8 Economic evaluation of special events: challenges for the future; 9 The greening of events: exploring future trends and issues; 10 The future is green: a case study of Malmoe, Sweden; 11 The future of local community festivals and meanings of place in an increasingly mobile world; 12 Developing brand relationship theory for festivals: a study of the Edinburgh Festival Fringe; 13 Exploring future forms of event volunteering; 14 The future of surveillance and security in global events.
15 A perspective on the near future: mobilizing events and social media; 16 The future is virtual; 17 Leadership and visionary futures: future proofing festivals; 18 The future of event design and experience; 19 eScaping in the city: retailvents in socio-spatially managed futures; PART 3 What does this all mean?; 20 Cognitive map(s) of event and festival futures; Endnote; Index.
edited by Ian Yeoman, Martin Robertson, Una McMahon-Beattie, Elisa Backer and Karen A. Smith.
Includes bibliographical references and index.
Routledge advances in event research series