The Copywriter's Toolkit : the Complete Guide to Strategic Advertising Copy /
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit b...
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2012.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level.Introduces essential conceptual strategies and key writing techniques for result-driven copyProvides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, ... |
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| Item Description: | Description based upon print version of record. Electronic resource. |
| Physical Description: | 1 online resource (398 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781444360806 (electronic bk.) 1444360809 (electronic bk.) 9781444360813 (electronic bk.) 1444360817 (electronic bk.) |