Marketing : real people, real choices /

Bibliographic Details
Main Author:	Solomon, Michael R.
Other Authors:	Marshall, Greg W., Stuart, Elnora W.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Pearson Prentice Hall, [2006]
Edition:	4th ed.
Subjects:	Marketing > Vocational guidance. Marketing. Consumentengedrag. Productbeleid. Communicatie. Handboeken (vorm)

Description
Physical Description:	xxxii, 592 pages : color illustrations ; 28 cm.
Bibliography:	Includes bibliographical references (pages 551-562) and index.
ISBN:	0131449680 9780131449688