The road to luxury : the evolution, markets and strategies of luxury brand management /

Bibliographic Details
Main Authors:	Som, Ashok (Author), Blanckaert, Christian (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Singapore : John Wiley, [2015]
Subjects:	Luxuries > Marketing. Luxury goods industry. Brand name products > Management. Branding (Marketing) BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource (xiv, 450 pages.)
Bibliography:	Includes bibliographical references and index.
ISBN:	9780470830048 0470830042