The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace /

In order for an organization to thrive in a competitive business environment, its strategy, people, and branding must be fully optimized. The Innovative Lean Machine: Synchronizing People, Branding, and Strategy to Win in the Marketplace explains how to use Lean principles and visual tools to maximi...

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Bibliographic Details
Main Author:	Sgroi, Anthony
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	Boca Raton : CRC Press, 2015.
Subjects:	Branding (Marketing) BUSINESS & ECONOMICS > Industries > Manufacturing Industries. BUSINESS & ECONOMICS > Quality Control. Creative ability in business. MEDICAL > Administration. Organizational effectiveness. Strategic planning. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Chapter 1: An Effective Business; Chapter 2: Visual Branding; Chapter 3: Being First; Chapter 4: Brand Focus; Chapter 5: Effective Brand Communication; Chapter 6: Brand Credentials; Chapter 7: The Cross-Functional Entrepreneur; Chapter 8: Competence and Character: The Core of Trust and Leadership; Chapter 9: Tools and Purpose; Chapter 10: Visual Strategy; Chapter 11: A Qualitative View of Strategy; Chapter 12: A Quantitative View of Strategy; Chapter 13: A Study of Function and Emotion.
Chapter 14: Building Effective TeamsChapter 15: Aligning Business Activities; Epilogue; Notes; Back Cover.