Cover Image

The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace /

In order for an organization to thrive in a competitive business environment, its strategy, people, and branding must be fully optimized. The Innovative Lean Machine: Synchronizing People, Branding, and Strategy to Win in the Marketplace explains how to use Lean principles and visual tools to maximi...

Full description

Bibliographic Details
Main Author: Sgroi, Anthony
Corporate Author: Ebook Library
Format: eBook
Language:English
Published: Boca Raton : CRC Press, 2015.
Subjects:
Branding (Marketing)
BUSINESS & ECONOMICS > Industries > Manufacturing Industries.
BUSINESS & ECONOMICS > Quality Control.
Creative ability in business.
MEDICAL > Administration.
Organizational effectiveness.
Strategic planning.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:In order for an organization to thrive in a competitive business environment, its strategy, people, and branding must be fully optimized. The Innovative Lean Machine: Synchronizing People, Branding, and Strategy to Win in the Marketplace explains how to use Lean principles and visual tools to maximize these core components in any business. The book demystifies theory with examples of the various visual tools any organization can rely on during the idea generation, product development, and branding processes. Filled with easy-to-follow graphics, charts, and tables, the text provides a simple, ye.
Item Description:Electronic resource.
Physical Description:1 online resource (234 pages)
Bibliography:Includes bibliographical references.
ISBN:9781482245288
1482245280