Business relationship management and marketing : mastering business markets /

Bibliographic Details
Uniform Title:	Geschäftsbeziehungsmanagement.
Corporate Author:	EBSCOhost
Other Authors:	Kleinaltenkamp, Michael (Editor), Plinke, Wulff (Editor), Geiger, Ingmar (Editor)
Format:	eBook
Language:	English
Published:	Heidelberg : Springer Berlin, [2015]
Series:	Springer texts in business and economics.
Subjects:	Industrial marketing. Relationship marketing. Marketing > Key accounts. Sales management. Customer relations > Management. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource (viii, 338 pages)
Bibliography:	Includes bibliographical references and index.
ISBN:	9783662438565 3662438569