The innovation book : how to manage ideas and execution for outstanding results /

Bibliographic Details
Main Author:	Mckeown, Max (Author)
Format:	Book
Language:	English
Published:	Harlow, England ; New York : Pearson, 2014.
Subjects:	Creative ability in business. Creative thinking. Strategic planning. New products. Diffusion of innovations > Management. Technological innovations > Management.

Description
Physical Description:	xxxv, 258 pages : illustrations ; 22 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	9781292011905 (pbk.) 1292011904 (pbk.)