TM : the untold stories behind 29 classic logos /
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews wi...
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| Format: | Book |
| Language: | English |
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London :
Laurence King Publishing,
2014.
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| Summary: | TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books colophon and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos. |
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| Item Description: | Includes index. |
| Physical Description: | 223 pages : illustrations (chiefly color) ; 28 cm |
| ISBN: | 9781780671659 (hbk.) 1780671652 (hbk.) |