Engaged journalism : connecting with digitally empowered news audiences /

Bibliographic Details
Main Author:	Batsell, Jake
Format:	Book
Language:	English
Published:	New York : Columbia University Press, [2015]
Series:	Columbia journalism review books.
Subjects:	Journalism > United States > History > 21st century. News audiences > United States > History > 21st century. Online journalism > United States > History > 21st century. Social media > United States. PERFORMING ARTS / General.

Table of Contents:

Introduction: why engagement matters
The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement
News as conversation: not just informing, but involving the audience
Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms
Search, explore, play: drawing readers into journalism through interactive
Participatory experiences
Sustaining engaged journalism: measuring and monetizing the audience relationship
Conclusion.