Tourist activities in multimodal texts : an analysis of Croatian and Scottish tourism websites /

Tourist promotional material is a tool utilised by many people preparing to travel or planning an activity. How do we as readers make sense of the tourist promotional material that is available to us? How do we as users understand tourism websites? Awareness of how tourism websites function may enab...

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Bibliographic Details
Main Author:	Nekic, Melani, 1983- (Author)
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2015.
Subjects:	Tourism > Internet marketing > Case studies. Tourism > Internet marketing > Croatia. Tourism > Internet marketing > Scotland. Web sites > Design. BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism. LANGUAGE ARTS & DISCIPLINES / Communication Studies. LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics.

Table of Contents:

1. Introduction 2. A Multi-Layer Approach to the Website Analysis 3. Website Analysis of Layout 4. Website Analysis of Meaning-making 4.1. Tourist Activities 4.2. Walking Activities 4.3. Natural Heritage 4.4. History and Heritage 4.5. Gastronomy 5. Conclusion.