http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
an analysis of Croatian and Scottish tourism websites
Tourist promotional material is a tool utilised by many people preparing to travel or planning an activity. How do we as readers make sense of the tourist promotional material that is available to us? How do we as users understand tourism websites? Awareness of how tourism websites function may enable business people to master the range of resources used as strategies to design websites in ways which more specifically target types of users. Tourist Activities in Multimodal Texts addresses these questions by analysing Croatian and Scottish tourism web pages to explore the ways in which tourist activities are represented in tourism websites and the ways in which tourism websites construct their recipients as media actors and cultural tourists.
1. Introduction 2. A Multi-Layer Approach to the Website Analysis 3. Website Analysis of Layout 4. Website Analysis of Meaning-making 4.1. Tourist Activities 4.2. Walking Activities 4.3. Natural Heritage 4.4. History and Heritage 4.5. Gastronomy 5. Conclusion.
Includes bibliographical references (pages 218-224) and index.
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
LANGUAGE ARTS & DISCIPLINES / Communication Studies
LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics