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Trade shows in the globalizing knowledge economy /

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Bibliographic Details
Main Authors: Bathelt, Harald (Author), Golfetto, Francesca (Author), Rinallo, Diego, 1973- (Author)
Format: Book
Language:English
Published: Oxford ; New York : Oxford University Press, 2014.
Edition:First edition.
Subjects:
Trade shows.
Knowledge economy.
Table of Contents:
  • 1. Introduction
  • 1.1. Background of the Book
  • 1.2. Goals of the Book
  • 1.3. Distinguishing Trade Shows from Other Events
  • 1.4. Trade Shows, Globalization, and the Knowledge Economy
  • 1.5. Structure of the Book
  • Notes
  • pt. I Towards a Knowledge-Based Understanding of Trade Shows
  • 2. Functions of Trade Shows: A Historical Perspective
  • 2.1. Introduction
  • 2.2. Origin and Evolution of Trade Shows
  • 2.3. Functions of Trade Shows for Visiting and Exhibiting Firms
  • 2.4. Functions of Trade Shows for Networks of Firms and Communities
  • 2.5. Conclusions
  • 3. Temporary Markets and Temporary Clusters
  • 3.1. Introduction
  • 3.2. Traditional Industrial Districts and the Export-Promotion Function of Trade Shows
  • 3.3. Trade Shows as Temporary Markets
  • 3.4. Permanent Clusters and Global Market Access: A Knowledge-Based Perspective
  • 3.5. Trade Shows as Temporary Clusters
  • 3.6. Global Buzz at International Trade Shows
  • 3.7. Conclusions.
  • Contents note continued: 4.A Knowledge-Based Typology of Trade Shows and Knowledge Strategies of Trade Show Organizers
  • 4.1. Introduction
  • 4.2. Knowledge-Based Typology of International Trade Shows
  • 4.3. Knowledge Exchanges at Export, Import, and Hub Trade Shows
  • 4.4. Trade Show Organizers and their Knowledge Strategies
  • 4.5. Conclusions
  • Notes
  • 5. Trade Show Specialization and Territorial Specialization
  • 5.1. Introduction
  • 5.2. Paradigmatic Views on the Relationship between Trade Shows and their Underlying Industries
  • 5.3. Territorial Specialization and its Impact on Trade Shows
  • 5.4. Trade Show Specialization and its Impact on Territorial Specialization
  • 5.5.A Dynamic Two-Way Influence Model of Trade Show Specialization and Territorial Specialization
  • 5.6. Conclusions
  • Notes
  • pt. II Trade Show Dynamics in Geographical Context
  • 6. Trade Show Dynamics in Mature Markets 1: Europe
  • 6.1. Introduction.
  • Contents note continued: 6.2. The Development of and Competition between European Trade Shows
  • 6.3. Trade Shows and Exhibition Centres in the Main Countries
  • 6.4. Trade Show Functions by Country: Stakeholders and Governance Models
  • 6.5. Development Trends
  • 6.6. Conclusions
  • Notes
  • 7. Trade Show Dynamics in Mature Markets 2: North America
  • 7.1. Introduction
  • 7.2. Post-Second World War Trade Show Growth
  • 7.3. Structures and Trends of North American Trade Shows in the 2000s
  • 7.4. Development Paths of Trade Shows in North America
  • 7.5. Conclusions
  • Notes
  • 8. Trade Show Dynamics in Emerging Markets: The Asia-Pacific Region
  • 8.1. Introduction
  • 8.2. The Heterogeneous Trade Show Business in the Asia-Pacific Region
  • 8.3. Rapid Trade Show Development in China
  • 8.4. Emergent Chinese Trade Show Ecologies
  • 8.5. Conclusions
  • Notes
  • pt. III Specific Knowledge Generation Practices and Competition by Industry Group and Trade Show Type.
  • Contents note continued: 9. Different Knowledge Practices in Hub Shows: The Cases of Lighting versus Meat Processing Technology
  • 9.1. Introduction
  • 9.2.L + B and IFFA as Hub Shows with a Different Design and Technology Focus
  • 9.3. Knowledge Circulation and Communication Practices at Hub Shows
  • 9.4. Conclusions
  • Notes
  • 10. Cyclical Meetings or Field Reproduction? Knowledge Practices at International Lighting Shows
  • 10.1. Introduction
  • 10.2. Field Reproduction in Trade Show Sequences
  • 10.3. Lighting Shows in Europe and North America
  • 10.4. Participants and Goals of Participation
  • 10.5. Producer--User Interaction and Knowledge Circulation
  • 10.6. Conclusions
  • Notes
  • 11. Knowledge Practices and the Evolution of Export and Import Shows: The Case of Fabrics
  • 11.1. Introduction
  • 11.2. The European Textile Industry and Trade Show Business
  • 11.3. International Trade Shows for the Fabric Industry: Import--Export Functions.
  • Contents note continued: 11.4.Competition among European Fabric Trade Shows: A `History of War'
  • 11.5. Conclusions
  • Notes
  • 12. The Impact of Trade Show Organizers on Industry Innovation: `Concertation' Processes in Fashion
  • 12.1. Introduction
  • 12.2. Innovation in the Fine Fashion Apparel Industry
  • 12.3. Premiere Vision as Organizer of the Main Concertation Process
  • 12.4. Concertation: How to Select the Future in Fashion
  • 12.5. Conclusions
  • Notes
  • 13. Territorial Specialization and Trade Show Competition: The Case of Italian Marble and Ceramic Technologies
  • 13.1. Introduction
  • 13.2. Marmomacc and the Stone Technology Industry
  • 13.3. Tecnargilla and the Promotion of Italian Ceramic Technology
  • 13.4. Conclusions
  • Notes
  • 14. Knowledge Dynamics in Export Shows: The Affirmation of the Italian Furniture Industry
  • 14.1. Introduction
  • 14.2. Furniture Trade Shows in Europe
  • 14.3. Salone del Mobile: Organizers' Strategies for Industry Visibility
  • 14.4. Conclusions.
  • Contents note continued: Notes
  • pt. IV Theory, Policy, and Management Implications
  • 15. Implications of a Knowledge-Based Understanding of Trade Shows
  • 15.1. Main Findings
  • 15.2. Theoretical Implications
  • 15.3. Policy and Managerial Implications
  • 15.4. Outlook.