International strategy : context, concepts and implications /

Bibliographic Details
Main Author:	Collis, David J. (Author)
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Chichester, West Sussex : John Wiley and Sons Ltd., 2014.
Subjects:	International business enterprises > Management. Strategic planning. Strategic alliances (Business) Competition. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Machine generated contents note: Acknowledgments Preface Introduction Motivation and definition
What is international strategy? PART ONE. The Context Facing International Firms 1 The Ubiquity and Importance of International Competition 2 Why Do Firms Go International? PART TWO. Conceptual Framework: What Is Different about International Strategy? 3 What Is Distinctively Different about International Strategy? 4 What Is Uniquely Strategic about International Strategy? 5 Generic International Strategies 6 Choice of Generic International Strategy PART THREE. Managerial Implications 7 What Product? 8 Which Country? 9 Where Locate? 10 How Organize? 11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now? About the Author Index.