Always on : digital brand strategy in a big data world /

Bibliographic Details
Main Author:	Øverland, Arve Peder (Author)
Format:	eBook
Language:	English
Published:	Farnham, Surrey ; Burlington : Gower Publishing, [2014]
Subjects:	Electronic commerce. Social media. Big data. Strategic planning. Information technology > Economic aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource (xi, 279 pages)
Bibliography:	Includes bibliographical references and index.
ISBN:	1472447808 9781472447807