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Brand media strategy : integrated communications planning in the digital era /

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Bibliographic Details
Main Author: Young, Antony, 1964-
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2014.
Edition:Second edition.
Subjects:
Branding (Marketing)
Internet marketing.
Social media.
Description
Physical Description:xii, 242 pages ; 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781137279569 (hbk. : alk. paper)
1137279567 (hbk. : alk. paper)