Eisenhower : the public relations president /

Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further un...

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Bibliographic Details
Main Author:	Parry, Pam (Author)
Other Authors:	Eisenhower, Mary Jean (writer of foreward.)
Format:	Book
Language:	English
Published:	Lanham, Maryland : Lexington Books, [2014]
Subjects:	Eisenhower, Dwight D. > (Dwight David), > 1890-1969. Eisenhower, Dwight D. > (Dwight David), > 1890-1969 > Public opinion. Public relations and politics > United States > History > 20th century. Public opinion > United States > History > 20th century. Presidents > United States > Biography. United States > Politics and government > 1953-1961.

Description
Summary:	Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general and the president.
Physical Description:	xiv, 169 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 149-157) and index.
ISBN:	9780739189290 (cloth : alkaline paper) 0739189298 (cloth : alkaline paper)