Advertising confluence : transitioning marketing communications into social movements /

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in the Uni...

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Bibliographic Details
Other Authors:	Arora, Anshu Saxena (Editor), Bacouël-Jentjens, Sabine (Editor)
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2015.
Series:	International marketing and management research. Palgrave pivot.
Subjects:	Social marketing. Advertising > Social aspects. Branding (Marketing) > Cross-cultural studies.

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