Advertising confluence : transitioning marketing communications into social movements /
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in the Uni...
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2015.
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| Series: | International marketing and management research.
Palgrave pivot. |
| Subjects: |
| Summary: | Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in the United States, France and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with partical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications and the future of social media. |
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| Physical Description: | xvi, 112 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographic references and index. |
| ISBN: | 1137492244 (hardback) 9781137492241 (hardback) |