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Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works /

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Bibliographic Details
Main Author: Didner, Pam (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill Education, [2015]
Subjects:
Marketing.
Strategic planning.
BUSINESS & ECONOMICS / Marketing / General.
Description
Physical Description:x, 244 pages ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9780071840972
0071840974