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Cambridge marketing handbook : pricing points /

This handbook presents practical and applicable information about pricing. It includes tools and checklists to enable the user to make important decisions knowledgably and confidently, and to be able to defend these decisions to colleagues.

Bibliographic Details
Main Author: Macdivitt, Harry
Format: eBook
Language:English
Published: London : KoganPage, 2013.
Subjects:
Pricing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This handbook presents practical and applicable information about pricing. It includes tools and checklists to enable the user to make important decisions knowledgably and confidently, and to be able to defend these decisions to colleagues.
Item Description:Electronic resource.
Physical Description:1 online resource (220 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9780749470746 (electronic bk.)
0749470747 (electronic bk.)
1306153980 (electronic bk.)
9781306153980 (electronic bk.)