The entrepreneur's guide to running a business : strategy and leadership /
"The final entry in this all-you-need-to-know series summarizes the best points in the previous 12 books, updates many of them, and integrates must-have knowledge into a unified, indispensable whole"--
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| Format: | Book |
| Language: | English |
| Published: |
Santa Barbara, California :
Praeger,
[2014]
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| Series: | Entrepreneur's guide (Westport, Conn.)
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| Subjects: |
Table of Contents:
- Strategy : Flourishing in business during a recession
- The many faces of leadership
- Business models and writing plans
- Teamwork and finding resources
- Keeping up with information technology
- Market research and marketing
- Branding and advertising
- Pricing and proposing
- Selling
- Financials : A picture of the business
- Sources of capital
- Funding decisions and giving back.