Auto brand : building successful car brands for the future /

Bibliographic Details
Main Author:	Parment, Anders, 1972-
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	London : Kogan Page Limited, 2014.
Subjects:	Automobiles > Marketing. Automobile industry and trade. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (264 pages) : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	9780749469306 (e-book)