APA (7th ed.) Citation

Pearson, D. (2014). The 20 Ps of marketing: A complete guide to marketing strategy. Kogan Page.

Chicago Style (17th ed.) Citation

Pearson, David. The 20 Ps of Marketing: A Complete Guide to Marketing Strategy. London: Kogan Page, 2014.

MLA (9th ed.) Citation

Pearson, David. The 20 Ps of Marketing: A Complete Guide to Marketing Strategy. Kogan Page, 2014.