Cover Image

Aerospace marketing management : a handbook for the entire value chain /

Bibliographic Details
Main Author: Malaval, Philippe
Corporate Author: ebrary, Inc
Other Authors: Aflalo, Jonathan, Bénaroya, Christophe
Format: eBook
Language:English
Published: Cham : Springer, [2014]
Series:Management for professionals.
Subjects:
Astronautics.
Economics.
Marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • 1. Marketing in the aeronautics industry
  • 2. The Individual and Organizational Purchase
  • 3. Business Marketing Intelligence
  • 4. Market Segmentation and Positioning
  • 5. Marketing and Sales Action Plan
  • 6. Innovation and Product Management
  • 7. Marketing of Services
  • 8. Pricing Policy
  • 9. Selecting Distribution Channels and Sales Team Management
  • 10. Project Marketing
  • 11. Communication Policy
  • 12. Selecting Media
  • 13. Brand Management
  • 14. Building Loyalty: Maintenance, Customer Training and Offsets
  • 15. Alliance Strategies.