Applied conjoint analysis /

Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applicat...

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Bibliographic Details
Main Author:	Rao, Vithala R. (Author)
Format:	eBook
Language:	English
Published:	Berlin : Springer, [2014]
Subjects:	Conjoint analysis (Marketing) BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Chapter1-Problem Setting
Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods)
Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods)
Chapter 4 Choice Based Conjoint Studies: Design and Analysis
Chapter 5 Methods for a Large Number of Attributes
Chapter 6 Applications for Products and Service Design and Product Line Decisions
Chapter 7 Applications for Product Positioning and Market Segmentation
Chapter 8 Applications for Pricing Decisions
Chapter 9 Applications to a Miscellany of Marketing Problems
Chapter 10 Recent Developments and Future Outlook.