Cover Image

Power branding : leveraging the success of the world's best brands /

Bibliographic Details
Main Author: McKee, Steve, 1963-
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2014.
Subjects:
Branding (Marketing)
Brand name products.
Description
Physical Description:x, 246 pages ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781137278845 (alk. paper)
1137278846 (alk. paper)