Cover Image

Service mining : framework and application /

Bibliographic Details
Main Author: Chang, Wei-Lun (Author)
Corporate Author: Ebook Library
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edition:First edition.
Series:Quantitative approaches to decision making collection.
Subjects:
Customer services > Data processing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
service mining
service cooperation
service branding
service idealism
pricing
value network
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • 1. Framework and opportunities of service mining
  • 2. Mining customer value on services
  • 3. Mining the price of service
  • 4. Mining cooperation of services
  • 5. Mining services in customer relationship
  • 6. Discovering service failure and recovery
  • 7. Mining service brands
  • 8. Toward service idealism
  • Conclusion
  • Notes
  • References
  • Index.