http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
The history and development of fundraising practice -- Fundraising planning : the fundraising audit -- Marketing research for fundraising -- Understanding giving -- Strategic planning : the fundraising plan -- Fundraising reporting -- Donor recruitment -- Donor development -- Major gift fundraising -- Legacies and in memoriam giving -- Community fundraising -- Corporate fundraising -- Trust and foundation fundraising -- Digital communications -- Fundraising in social media -- Managing fundraising teams -- Fundraising team dynamics -- Leading fundraising teams -- Legal and ethical aspects of fundraising management.
Includes bibliographical references and index.