Understanding digital marketing : marketing strategies for engaging the digital generation /

Bibliographic Details
Main Author: Ryan, Damian (Author)
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: London [England] : Kogan Page, 2009.
Edition:Third edition.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Includes index.
Physical Description:1 online resource (432 pages) : illustrations, photographs
ISBN:9780749471033 (e-book)